So how many of you have put up a website and are waiting for visitors and sales to start rolling in?
You may be wondering how long will it take for you to get the traffic you need in order to have a viable business. I have to tell you it can take months or even years, that is if you try. If you have a large marketing & advertising budget you can probably fast track the process, but at a high cost.
Why does it take so long? Well, your website is virtually competing with every other website on the web, regardless of quality, content, and reputation.
This may sound drastic, but here is why:
According to VeriSign's "The Domain Name Industry Brief", published in September 2010, over 360 million new domains were registered in during the first two quarters of 2010. This indicates that there is A LOT of competition on the web for visitors.
Search engines provide consumers with a way to sift through the infinite number of websites to find what they are looking for. Search engines use a variety of criteria to serve up what they hope will be quality websites to searchers. Yet, if you use any of the major search engines (Google, Yahoo or Bing), you know by experience that you will still be served websites that you may find unattractive, uninformative, and untrustworthy. You can see that it is possible for an unreputable company with an unprofessional website to rank right next to a reputable company with a well designed website. Therefore, in some ways, you have to consider every website, whether good or bad to be your competition.
Because of the huge amount of competition on the web, it is most necessary to have a focused, ongoing, long term, marketing plan for your website.
It is soooooo easy to set up a website, too easy in fact that no one can imagine how much hard work it is to actually make the website work and be successful.
You might think, well it only cost me $100 to put up my website, so I haven't invested much, I will just see what happens. Well, nothing will happen if you don't make it happen.
The great thing is that there are a lot of strategies and tools that you can use to be competitive in your particular industry or niche.
In a future post I will talk about ways to promote and market your website. In the meantime, I welcome your questions and comments so I can address them in my future posts.
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